Beauty & Grooming Account Director, Hollie Thomson, held a fragrance press launch over a sit down breakfast at the Wolseley this morning.
Ben Sherman Gold was launched to a handful of handpicked journalists, including titles such as Shortlist and Men’s Health, in the private dining room upstairs.
The black and gold backdrop provided the perfect setting to discuss the fragrance, inspiration behind the Brit-art themed Union Jack bottle and gift with purchase opportunities.
Fragrance enthusiast Angela Pittacas, from FAB Fragrance and Beauty, then went on to discuss the individual notes, including their heritage and traditional use. The group also had the rare opportunity to smell and feel the key ingredients, such a tonka beans, in their original form.